Oh, hi. I’m AshleyA full life.
A very full heart.
Tech founder. Mom. Grammy. Maker. I’m not choosing one side of myself—I’m making room for all of them.
My favorite people
My Grammy heartI build things.
And I make
things matter.
Both sides belong here.I run a tech agency. My professional life spans AI, UX, design, development, and marketing. I love making complicated ideas feel approachable and helping turn them into something useful.
But that is not the whole picture. I also love the anticipation of a holiday, a little handmade detail, a thoughtful surprise, or a photograph that brings a moment back.
My work, my family, and my creativity are not different versions of me. They are parts of one busy, full life. Secretly Domestic is where those parts get to sit at the same table.
Sometimes I take on too much. Sometimes the project is more Pinterest plot twist than masterpiece. I’m learning to enjoy the life I’m making—not only plan it, improve it, or squeeze one more thing into it.
A little help from my tech sideWhat I’m building
The tech side of my creative life.
Waymaker
An AI cofounder that helps people create products and lives they love.
Visit waymaker.cx (opens in a new tab)My agencyWaymaker Agency
Fixed-price AI consulting, product builds and marketing, scoped clearly and handed off running.
Visit agency.waymaker.cx (opens in a new tab)My experimentThe Wealth Experiment
Where I explore AI, side hustles and building something of your own, and share the ventures along the way.
Visit wealthexperiment.live (opens in a new tab)
My kids. My grandkids.
My very full heart.
Being a mom and a grandmother gives my creativity another place to go. I love imagining a little surprise, making a day feel special, and keeping something of the moment once it has passed.
Not every favorite memory needs a big occasion. There are celebrations, little adventures, and the ordinary in-between. Those moments belong here, too.
You do not need a particular kind of family to belong here. Thoughtfulness, connection, and creative joy are for all of us.
Some favorites aren’t thingsThe moments behind the story.
A little family album. Old chapters, new little loves, time around the table, and the beautifully unpolished photographs I want to keep.
She can run the meeting.
She can make the magic.
She gets to be both.
Secretly Domestic · an original editorial reminder
The people who make life special.
